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ORCIDMarketing Science, Volume 33
Volume 33, Number 1, January - February 2014
- Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt:
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. 1-5 - Jan-Benedict E. M. Steenkamp, Inge Geyskens
:
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning. 6-26 - Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert F. Bordley, John R. Hauser:
Morphing Banner Advertising. 27-46 - Steven M. Shugan, Debanjan Mitra:
A Theory for Market Growth or Decline. 47-65 - Vincent R. Nijs, Kanishka Misra, Karsten Hansen:
Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls. 66-81 - Sharad Goel, Daniel G. Goldstein:
Predicting Individual Behavior with Social Networks. 82-93
- Manish Gangwar, Nanda Kumar, Ram C. Rao:
Consumer Stockpiling and Competitive Promotional Strategies. 94-113 - Abhishek Borah, Gerard J. Tellis:
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. 114-133 - Sha Yang, Shijie Lu, Xianghua Lu:
Modeling Competition and Its Impact on Paid-Search Advertising. 134-153
Volume 33, Number 2, March - April 2014
- Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan:
Editorial - Report of the Marketing Science Editorial Review Committee. 159-162 - Preyas S. Desai, Fred M. Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer:
Editorial - New Editorial Structure for Marketing Science. 163-164
- Doug J. Chung, Thomas J. Steenburgh, K. Sudhir:
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans. 165-187 - Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader:
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data. 188-205 - Roland T. Rust, Ming-Hui Huang:
The Service Revolution and the Transformation of Marketing Science. 206-221 - Sam K. Hui, Tom Meyvis, Henry Assael:
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing. 222-240 - Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi:
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. 241-258 - Alexei Alexandrov, Özlem Bedre-Defolie:
The Equivalence of Bundling and Advance Sales. 259-272 - David A. Schweidel, Young-Hoon Park, Zainab Jamal:
A Multiactivity Latent Attrition Model for Customer Base Analysis. 273-286 - Qiaowei Shen, Ping Xiao:
McDonald's and KFC in China: Competitors or Companions? 287-307
Volume 33, Number 3, May - June 2014
- Preyas S. Desai:
Editorial - Acknowledging 2013 Marketing Science Contributions. 315-316
- Jonathan Z. Zhang, Oded Netzer, Asim Ansari:
Dynamic Targeted Pricing in B2B Relationships. 317-337 - Li Xiao, Min Ding:
Just the Faces: Exploring the Effects of Facial Features in Print Advertising. 338-352 - Matthew Selove:
A Dynamic Model of Competitive Entry Response. 353-363 - Sanghak Lee, Greg M. Allenby:
Modeling Indivisible Demand. 364-381 - Archishman Chakraborty, Rick Harbaugh:
Persuasive Puffery. 382-400 - Guiyang Xiong, Sundar Bharadwaj:
Prerelease Buzz Evolution Patterns and New Product Performance. 401-421 - Jeffrey D. Shulman:
Product Diversion to a Direct Competitor. 422-436 - Yi Qian, Hui Xie:
Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches. 437-448
- Xin (Shane) Wang, Feng Mai, Roger H. L. Chiang:
Database Submission - Market Dynamics and User-Generated Content About Tablet Computers. 449-458
Volume 33, Number 4, July - August 2014
- Tat Y. Chan, Jia Li, Lamar Pierce:
Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth. 463-484 - Preyas S. Desai, Woochoel Shin, Richard Staelin:
The Company That You Keep: When to Buy a Competitor's Keyword. 485-508 - Yansong Hu, Christophe Van den Bulte:
Nonmonotonic Status Effects in New Product Adoption. 509-533 - Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim:
Consumer Attitude Metrics for Guiding Marketing Mix Decisions. 534-550 - Ralf van der Lans, Bram Van den Bergh, Evelien Dieleman:
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. 551-566 - Xiaojing Dong, Ramkumar Janakiraman, Ying Xie:
The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. 567-585 - Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan:
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising. 586-608 - Mitchell J. Lovett, Renana Peres, Ron Shachar:
A Data Set of Brands and Their Characteristics. 609-617
Volume 33, Number 5, September - October 2014
- Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim:
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition. 621-640 - Baojun Jiang, Jian Ni, Kannan Srinivasan:
Signaling Through Pricing by Service Providers with Social Preferences. 641-654 - Peter E. Rossi:
Invited Paper - Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications. 655-672 - V. Kumar, Nita Umashankar, Kihyun Hannah Kim, Yashoda Bhagwat:
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors. 673-692 - Dmitri Kuksov, Kangkang Wang:
The Bright Side of Loss Aversion in Dynamic and Competitive Markets. 693-711 - Qiaowei Shen:
A Dynamic Model of Entry and Exit in a Growing Industry. 712-724 - Bernard Caillaud, Romain De Nijs:
Strategic Loyalty Reward in Dynamic Price Discrimination. 725-742 - Tingliang Huang, Yimin Yu:
Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling. 743-759
Volume 33, Number 6, November - December 2014
- David A. Schweidel, Natasha Zhang Foutz, Robin J. Tanner:
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline. 763-780 - Neil Thomas Bendle, Mark B. Vandenbosch:
Competitor Orientation and the Evolution of Business Markets. 781-795 - Duncan Simester, Juanjuan Zhang:
Why Do Salespeople Spend So Much Time Lobbying for Low Prices? 796-808 - Thales Teixeira, Rosalind W. Picard, Rana El Kaliouby:
Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study. 809-827 - Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby:
Models of Sequential Evaluation in Best-Worst Choice Tasks. 828-848 - Romana L. Autrey, Francesco Bova, David A. Soberman:
Organizational Structure and Gray Markets. 849-870 - Savannah Wei Shi, Jie Zhang:
Usage Experience with Decision Aids and Evolution of Online Purchase Behavior. 871-882
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