"Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: ..."

Sam K. Hui, Tom Meyvis, Henry Assael (2014)

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DOI: 10.1287/MKSC.2013.0835

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sam K. Hui, Tom Meyvis, Henry Assael:
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing. Mark. Sci. 33(2): 222-240 (2014)

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