"Morphing Banner Advertising."

Glen L. Urban et al. (2014)

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DOI: 10.1287/MKSC.2013.0803

access: closed

type: Journal Article

metadata version: 2020-05-14

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Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert F. Bordley, John R. Hauser:
Morphing Banner Advertising. Mark. Sci. 33(1): 27-46 (2014)

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