"Investigating the Relationship Between the Content of Online Word of ..."

Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi (2014)

> Home

Details and statistics

DOI: 10.1287/MKSC.2013.0820

access: closed

type: Journal Article

metadata version: 2024-10-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/GopinathTK14
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/GopinathTK14
Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi:
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. Mark. Sci. 33(2): 241-258 (2014)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.