"Synergy or Interference: The Effect of Product Placement on Commercial ..."

David A. Schweidel, Natasha Zhang Foutz, Robin J. Tanner (2014)

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DOI: 10.1287/MKSC.2014.0864

access: closed

type: Journal Article

metadata version: 2020-05-14

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David A. Schweidel, Natasha Zhang Foutz, Robin J. Tanner:
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline. Mark. Sci. 33(6): 763-780 (2014)

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