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"Competitive Poaching in Sponsored Search Advertising and Its Strategic ..."
Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan (2014)
- Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan:
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising. Mark. Sci. 33(4): 586-608 (2014)
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