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ORCIDGreg M. Allenby
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2020 – today
- 2024
[j23]Dong Soo Kim
, Sanghak Lee, Taegyu Hur, Jaehwan Kim, Greg M. Allenby:
A Direct Utility Model for Access Costs and Economies of Scope. Manag. Sci. 70(6): 3398-3416 (2024)- [j22]Judy (zijing) Zhang, H. Alice Li, Greg M. Allenby:
Using Text Analysis in Parallel Mediation Analysis. Mark. Sci. 43(5): 953-970 (2024) - 2022
- [j21]Hyowon Kim, Greg M. Allenby:
Integrating Textual Information into Models of Choice and Scaled Response Data. Mark. Sci. 41(4): 387-402 (2022) - 2020
- [j20]Marc R. Dotson, Joachim Büschken, Greg M. Allenby:
Explaining Preference Heterogeneity with Mixed Membership Modeling. Mark. Sci. 39(2): 407-426 (2020) - [j19]Joachim Büschken, Greg M. Allenby:
Improving Text Analysis Using Sentence Conjunctions and Punctuation. Mark. Sci. 39(4): 727-742 (2020)
2010 – 2019
- 2019
- [j18]Mingyu Joo, Michael L. Thompson, Greg M. Allenby:
Optimal Product Design by Sequential Experiments in High Dimensions. Manag. Sci. 65(7): 3235-3254 (2019) - [j17]Adam N. Smith, Peter E. Rossi, Greg M. Allenby:
Inference for Product Competition and Separable Demand. Mark. Sci. 38(4): 690-710 (2019) - 2018
- [j16]Tsukasa Ishigaki, Nobuhiko Terui, Tadahiko Sato, Greg M. Allenby:
Personalized market response analysis for a wide variety of products from sparse transaction data. Int. J. Data Sci. Anal. 5(4): 233-248 (2018) - 2017
- [j15]Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby:
Benefit-Based Conjoint Analysis. Mark. Sci. 36(1): 54-69 (2017) - 2016
- [j14]John R. Howell, Sanghak Lee, Greg M. Allenby:
Price Promotions in Choice Models. Mark. Sci. 35(2): 319-334 (2016) - [j13]Nino Hardt, Alex Varbanov, Greg M. Allenby:
Monetizing Ratings Data for Product Research. Mark. Sci. 35(5): 713-726 (2016) - [j12]Joachim Büschken, Greg M. Allenby:
Sentence-Based Text Analysis for Customer Reviews. Mark. Sci. 35(6): 953-975 (2016) - 2014
- [j11]Sanghak Lee, Greg M. Allenby:
Modeling Indivisible Demand. Mark. Sci. 33(3): 364-381 (2014) - [j10]Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby:
Models of Sequential Evaluation in Best-Worst Choice Tasks. Mark. Sci. 33(6): 828-848 (2014) - 2013
- [j9]Sanghak Lee, Jaehwan Kim, Greg M. Allenby:
A Direct Utility Model for Asymmetric Complements. Mark. Sci. 32(3): 454-470 (2013) - [j8]Joachim Büschken, Thomas Otter, Greg M. Allenby:
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. Mark. Sci. 32(4): 533-553 (2013) - 2011
- [j7]Sandeep R. Chandukala, Yancy D. Edwards, Greg M. Allenby:
Identifying Unmet Demand. Mark. Sci. 30(1): 61-73 (2011) - [j6]Nobuhiko Terui, Masataka Ban, Greg M. Allenby:
The Effect of Media Advertising on Brand Consideration and Choice. Mark. Sci. 30(1): 74-91 (2011) - [j5]Sandeep R. Chandukala, Jeffrey P. Dotson, Jeff D. Brazell, Greg M. Allenby:
Bayesian Analysis of Hierarchical Effects. Mark. Sci. 30(1): 123-133 (2011) - [j4]Takuya Satomura, Jaehwan Kim, Greg M. Allenby:
Multiple-Constraint Choice Models with Corner and Interior Solutions. Mark. Sci. 30(3): 481-490 (2011) - [j3]Thomas Otter, Timothy J. Gilbride, Greg M. Allenby:
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods. Mark. Sci. 30(4): 686-701 (2011) - 2010
- [j2]Greg M. Allenby, Mark J. Garratt, Peter E. Rossi:
A Model for Trade-Up and Change in Considered Brands. Mark. Sci. 29(1): 40-56 (2010) - [j1]Jeffrey P. Dotson, Greg M. Allenby:
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance. Mark. Sci. 29(5): 895-908 (2010)
Coauthor Index
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