"The Effect of Media Advertising on Brand Consideration and Choice."

Nobuhiko Terui, Masataka Ban, Greg M. Allenby (2011)

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DOI: 10.1287/MKSC.1100.0590

access: closed

type: Journal Article

metadata version: 2020-05-14

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Nobuhiko Terui, Masataka Ban, Greg M. Allenby:
The Effect of Media Advertising on Brand Consideration and Choice. Mark. Sci. 30(1): 74-91 (2011)

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