"A Model for Trade-Up and Change in Considered Brands."

Greg M. Allenby, Mark J. Garratt, Peter E. Rossi (2010)

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DOI: 10.1287/MKSC.1080.0466

access: closed

type: Journal Article

metadata version: 2020-05-14

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Greg M. Allenby, Mark J. Garratt, Peter E. Rossi:
A Model for Trade-Up and Change in Considered Brands. Mark. Sci. 29(1): 40-56 (2010)

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