"A Multiactivity Latent Attrition Model for Customer Base Analysis."

David A. Schweidel, Young-Hoon Park, Zainab Jamal (2014)

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DOI: 10.1287/MKSC.2013.0832

access: closed

type: Journal Article

metadata version: 2020-05-14

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David A. Schweidel, Young-Hoon Park, Zainab Jamal:
A Multiactivity Latent Attrition Model for Customer Base Analysis. Mark. Sci. 33(2): 273-286 (2014)

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