"The Service Revolution and the Transformation of Marketing Science."

Roland T. Rust, Ming-Hui Huang (2014)

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DOI: 10.1287/MKSC.2013.0836

access: closed

type: Journal Article

metadata version: 2023-10-22

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Roland T. Rust, Ming-Hui Huang:
The Service Revolution and the Transformation of Marketing Science. Mark. Sci. 33(2): 206-221 (2014)

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