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Koen H. Pauwels

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2010 – 2019

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2014
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  - journals/mktsci/HanssensPSVY14
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Dominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gökhan Yildirim:
Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Mark. Sci. 33(4): 534-550 (2014)

2000 – 2009

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2004
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Shuba Srinivasan, Koen H. Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe:
Do Promotions Benefit Manufacturers, Retailers, or Both? Manag. Sci. 50(5): 617-629 (2004)

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