"Which Brand Purchasers Are Lost to Counterfeiters? An Application of New ..."

Yi Qian, Hui Xie (2014)

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DOI: 10.1287/MKSC.2013.0823

access: closed

type: Journal Article

metadata version: 2023-09-26

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Yi Qian, Hui Xie:
Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches. Mark. Sci. 33(3): 437-448 (2014)

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