"The Company That You Keep: When to Buy a Competitor's Keyword."

Preyas S. Desai, Woochoel Shin, Richard Staelin (2014)

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DOI: 10.1287/MKSC.2013.0834

access: closed

type: Journal Article

metadata version: 2020-10-26

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Preyas S. Desai, Woochoel Shin, Richard Staelin:
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33(4): 485-508 (2014)

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