"McDonald's and KFC in China: Competitors or Companions?"

Qiaowei Shen, Ping Xiao (2014)

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DOI: 10.1287/MKSC.2013.0824

access: closed

type: Journal Article

metadata version: 2024-05-07

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Qiaowei Shen, Ping Xiao:
McDonald's and KFC in China: Competitors or Companions? Mark. Sci. 33(2): 287-307 (2014)

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