"Why, When, and How Much to Entertain Consumers in Advertisements? A ..."

Thales Teixeira, Rosalind W. Picard, Rana El Kaliouby (2014)

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DOI: 10.1287/MKSC.2014.0854

access: closed

type: Journal Article

metadata version: 2020-05-14

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Thales Teixeira, Rosalind W. Picard, Rana El Kaliouby:
Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study. Mark. Sci. 33(6): 809-827 (2014)

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