"Manufacturer and Retailer Strategies to Impact Store Brand Share: Global ..."

Jan-Benedict E. M. Steenkamp, Inge Geyskens (2014)

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DOI: 10.1287/MKSC.2013.0801

access: closed

type: Journal Article

metadata version: 2020-10-26

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Jan-Benedict E. M. Steenkamp, Inge Geyskens:
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning. Mark. Sci. 33(1): 6-26 (2014)

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