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Publication search results
found 54 matches
- 2016
- Dae-Yong Ahn, Jason A. Duan, Carl F. Mela:
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. Mark. Sci. 35(2): 284-303 (2016) - Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi:
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising. Mark. Sci. 35(2): 259-274 (2016) - Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose:
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Mark. Sci. 35(2): 218-233 (2016) - Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores:
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. Mark. Sci. 35(3): 465-483 (2016) - Fernando Branco
, Monic Sun, J. Miguel Villas-Boas
:
Too Much Information? Information Provision and Search Costs. Mark. Sci. 35(4): 605-618 (2016) - Michael Braun
, Paul Damien:
Scalable Rejection Sampling for Bayesian Hierarchical Models. Mark. Sci. 35(3): 427-444 (2016) - Bart J. Bronnenberg
, Jun B. Kim, Carl F. Mela:
Zooming In on Choice: How Do Consumers Search for Cameras Online? Mark. Sci. 35(5): 693-712 (2016) - Joachim Büschken, Greg M. Allenby
:
Sentence-Based Text Analysis for Customer Reviews. Mark. Sci. 35(6): 953-975 (2016) - C. Jeffrey Cai, Jagmohan S. Raju:
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense. Mark. Sci. 35(5): 743-755 (2016) - Andrew T. Ching, Robert Clark
, Ignatius Horstmann, Hyunwoo Lim
:
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs. Mark. Sci. 35(1): 158-181 (2016) - Pradeep Chintagunta
, Dominique M. Hanssens, John R. Hauser:
Editorial - Marketing Science and Big Data. Mark. Sci. 35(3): 341-342 (2016) - Junhong Chu, Puneet Manchanda:
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. Mark. Sci. 35(6): 870-893 (2016) - Aron Culotta, Jennifer Cutler
:
Mining Brand Perceptions from Twitter Social Networks. Mark. Sci. 35(3): 343-362 (2016) - Preyas S. Desai, Devavrat Purohit, Bo Zhou
:
The Strategic Role of Exchange Promotions. Mark. Sci. 35(1): 93-112 (2016) - Xiaojing Dong
, Pradeep K. Chintagunta
:
Satisfaction Spillovers Across Categories. Mark. Sci. 35(2): 275-283 (2016) - Rosa-Branca Esteves
, Joana Resende
:
Competitive Targeted Advertising with Price Discrimination. Mark. Sci. 35(4): 576-587 (2016) - Fred M. Feinberg, Linda Court Salisbury, Yuanping Ying:
When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research. Mark. Sci. 35(6): 976-994 (2016) - Bram Foubert, Els Gijsbrechts
:
Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption. Mark. Sci. 35(5): 810-826 (2016) - Stephen L. France, Sanjoy Ghose:
An Analysis and Visualization Methodology for Identifying and Testing Market Structure. Mark. Sci. 35(1): 182-197 (2016) - Nino Hardt
, Alex Varbanov, Greg M. Allenby
:
Monetizing Ratings Data for Product Research. Mark. Sci. 35(5): 713-726 (2016) - John R. Howell
, Sanghak Lee
, Greg M. Allenby
:
Price Promotions in Choice Models. Mark. Sci. 35(2): 319-334 (2016) - Dongling Huang, Lan Luo:
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning. Mark. Sci. 35(3): 445-464 (2016) - Ayelet Israeli
, Eric T. Anderson, Anne T. Coughlan:
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets. Mark. Sci. 35(4): 539-564 (2016) - Ganesh Iyer, David A. Soberman:
Social Responsibility and Product Innovation. Mark. Sci. 35(5): 727-742 (2016) - Bruno J. D. Jacobs
, Bas Donkers
, Dennis Fok
:
Model-Based Purchase Predictions for Large Assortments. Mark. Sci. 35(3): 389-404 (2016) - Kinshuk Jerath, S. Sajeesh, Z. John Zhang
:
A Model of Unorganized and Organized Retailing in Emerging Economies. Mark. Sci. 35(5): 756-778 (2016) - Baojun Jiang
, Lin Tian, Yifan Xu, Fuqiang Zhang:
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. Mark. Sci. 35(5): 800-809 (2016) - Bing Jing:
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition. Mark. Sci. 35(1): 113-127 (2016) - Yogesh V. Joshi
, David J. Reibstein, Z. John Zhang
:
Turf Wars: Product Line Strategies in Competitive Markets. Mark. Sci. 35(1): 128-141 (2016) - Eelco Kappe, Stefan Stremersch:
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Mark. Sci. 35(6): 915-933 (2016)
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