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ORCIDPuneet Manchanda
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2020 – today
- 2023
[j13]Dominik Molitor, Stephan Daurer
, Martin Spann, Puneet Manchanda:
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping. Decis. Support Syst. 174: 114018 (2023)- 2021
- [j12]Sadat Reza, Puneet Manchanda, Juin-Kuan Chong:
Identification and Estimation of Endogenous Peer Effects Using Partial Network Data from Multiple Reference Groups. Manag. Sci. 67(8): 5070-5105 (2021) - [j11]Xu Zhang, Puneet Manchanda, Junhong Chu:
"Meet Me Halfway": The Costs and Benefits of Bargaining. Mark. Sci. 40(6): 1081-1105 (2021) - [i2]Ziwei Cong, Jia Liu, Puneet Manchanda:
The Role of "Live" in Livestreaming Markets: Evidence Using Orthogonal Random Forest. CoRR abs/2107.01629 (2021) - 2020
- [j10]Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Health. Mark. Sci. 39(3): 459-464 (2020) - [j9]Tong Guo, Srinivasaraghavan Sriram, Puneet Manchanda:
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. Mark. Sci. 39(3): 516-539 (2020) - [i1]Prashant Rajaram, Puneet Manchanda:
Video Influencers: Unboxing the Mystique. CoRR abs/2012.12311 (2020)
2010 – 2019
- 2019
- [j8]Yan Huang, Stefanus Jasin, Puneet Manchanda:
"Level Up": Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games. Inf. Syst. Res. 30(3): 927-947 (2019) - 2018
- [c2]Prashant Rajaram, Puneet Manchanda, Eric Schwartz:
Bingeability and Ad Tolerance: New Metrics for the Streaming Media Age. AAAI Workshops 2018: 93-99 - 2016
- [j7]Junhong Chu, Puneet Manchanda:
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. Mark. Sci. 35(6): 870-893 (2016) - 2015
- [j6]S. Sriram, Pradeep K. Chintagunta, Puneet Manchanda:
Service Quality Variability and Termination Behavior. Manag. Sci. 61(11): 2739-2759 (2015) - [j5]Hee Mok Park, Puneet Manchanda:
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior. Mark. Sci. 34(2): 179-194 (2015) - [j4]Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah:
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community. Mark. Sci. 34(3): 367-387 (2015) - 2013
- [c1]Stephan Daurer, Dominik Molitor, Martin Spann, Puneet Manchanda:
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior. ICIS 2013 - 2010
- [j3]Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta:
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. Mark. Sci. 29(4): 690-700 (2010)
2000 – 2009
- 2009
- [j2]Sridhar Narayanan, Puneet Manchanda:
Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Mark. Sci. 28(3): 424-441 (2009) - 2008
- [j1]Puneet Manchanda, Ying Xie, Nara Youn:
The Role of Targeted Communication and Contagion in Product Adoption. Mark. Sci. 27(6): 961-976 (2008)
Coauthor Index
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