"Social Dollars: The Economic Impact of Customer Participation in a ..."

Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah (2015)

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DOI: 10.1287/MKSC.2014.0890

access: closed

type: Journal Article

metadata version: 2020-05-14

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Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah:
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community. Mark. Sci. 34(3): 367-387 (2015)

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