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ORCIDMarketing Science, Volume 40
Volume 40, Number 1, January - February 2021
- Karsten Hansen, Kanishka Misra
, Mallesh M. Pai:
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms. 1-12 - Jia Liu, Shawndra Hill:
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness. 13-22 - Kyle Barron, Edward Kung, Davide Proserpio:
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. 23-47 - Arun Gopalakrishnan, Young-Hoon Park:
The Impact of Coupons on the Visit-to-Purchase Funnel. 48-61 - Xinyu Cao, Juanjuan Zhang:
Preference Learning and Demand Forecast. 62-79 - Cheng He, O. Cem Ozturk, Chris Gu, Jorge Mario Silva-Risso:
The End of the Express Road for Hybrid Vehicles: Can Governments' Green Product Incentives Backfire? 80-100 - Tongil Kim:
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance. 101-121 - William J. Allender, Jura Liaukonyte, Sherif Nasser, Timothy J. Richards:
Price Fairness and Strategic Obfuscation. 122-146 - Jungju Yu:
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House. 147-167 - Yogesh V. Joshi, Andrés Musalem:
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth. 168-188
Volume 40, Number 2, March - April 2021
- Omid Rafieian, Hema Yoganarasimhan:
Targeting and Privacy in Mobile Advertising. 193-218 - Zhenling Jiang, Tat Y. Chan, Hai Che, Youwei Wang:
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. 219-240 - Yanhao Max Wei, Anthony J. Dukes:
Cryptocurrency Adoption with Speculative Price Bubbles. 241-260 - Madhu Viswanathan, Om Narasimhan, George John:
Economic Impact of Category Captaincy: An Examination of Assortments and Prices. 261-282 - Sarah Moshary, Bradley T. Shapiro, Jihong Song:
How and When to Use the Political Cycle to Identify Advertising Effects. 283-304 - Beth L. Fossen, Girish Mallapragada, Anwesha De:
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. 305-324 - Siddhartha Sharma, Amit Mehra:
Entry of Platforms into Complementary Hardware Access Product Markets. 325-343 - Savannah Wei Shi, Michael Trusov:
The Path to Click: Are You on It? 344-365 - Z. Eddie Ning:
List Price and Discount in a Stochastic Selling Process. 366-387
Volume 40, Number 3, May - June 2021
- Onesun Steve Yoo, Tingliang Huang, Kenan Arifoglu:
A Theoretical Analysis of the Lean Start-up Method. 395-412 - Liang Guo:
Endogenous Evaluation and Sequential Search. 413-427 - J. Miguel Villas-Boas, Yunfei (Jesse) Yao:
A Dynamic Model of Optimal Retargeting. 428-458 - Daniel Minh McCarthy, Elliot Shin Oblander:
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis. 459-480 - Sungsik Park, Woochoel Shin, Jinhong Xie:
The Fateful First Consumer Review. 481-507 - Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen:
Can Non-tiered Customer Loyalty Programs Be Profitable? 508-526 - Wilfred Amaldoss, Jinzhao Du, Woochoel Shin:
Media Platforms' Content Provision Strategies and Sources of Profits. 527-547 - Shijie Lu, Koushyar Rajavi, Isaac Dinner:
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment. 548-568 - Manish Gangwar, Nanda Kumar, Ram C. Rao:
Pricing Under Dynamic Competition When Loyal Consumers Stockpile. 569-588
Volume 40, Number 4, July - August 2021
- Dominic Coey, Bradley J. Larsen, Kane Sweeney, Caio Waisman:
Scalable Optimal Online Auctions. 593-618 - Tom Blake, Sarah Moshary, Kane Sweeney, Steve Tadelis:
Price Salience and Product Choice. 619-636 - Jean-Pierre Dubé, Ali Hortaçsu, Joonhwi Joo:
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares. 637-660 - Jian Jia, Ginger Zhe Jin, Liad Wagman:
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment. 661-684 - Xiaolin Li, Chenxi Liao, Ying Xie:
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry. 685-707 - Prasad Vana, Anja Lambrecht:
The Effect of Individual Online Reviews on Purchase Likelihood. 708-730 - Xinyao Kong, Anita Rao:
Do "Made in USA" Claims Matter? 731-764 - Juncai Jiang, Chuan He:
Low-Price Guarantees in a Dual Channel of Distribution. 765-782 - Patrick Bachmann, Markus Meierer, Jeffrey Näf:
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis. 783-809
Volume 40, Number 5, September - October 2021
- Shunyuan Zhang, Nitin Mehta, Param Vir Singh, Kannan Srinivasan:
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb. 813-820 - Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon:
Digitization and Flexibility: Evidence from the South Korean Movie Market. 821-843 - Bruno J. D. Jacobs, Dennis Fok, Bas Donkers:
Understanding Large-Scale Dynamic Purchase Behavior. 844-870 - Ilya Morozov, Stephan Seiler, Xiaojing Dong, Liwen Hou:
Estimation of Preference Heterogeneity in Markets with Costly Search. 871-899 - Jiwoong Shin, Jungju Yu:
Targeted Advertising and Consumer Inference. 900-922 - Andrey Simonov, Shawndra Hill:
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality. 923-945 - Birger Wernerfelt, Alvin Silk, Shuyi Yu:
Internalization of Advertising Services: Testing a Theory of the Firm. 946-963 - Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal:
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. 964-984 - Dinesh Puranam, Vrinda Kadiyali, Vishal Narayan:
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews. 985-1004
Volume 40, Number 6, November - December 2021
- K. Sudhir:
Editorial: Acknowledgments, Stocktaking, and Farewell. 1009-1012
- Andrey Fradkin, Elena Grewal, David Holtz:
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb. 1013-1029 - Yi-Lin Tsai, Elisabeth Honka:
Informational and Noninformational Advertising Content. 1030-1058 - Paramveer S. Dhillon, Sinan Aral:
Modeling Dynamic User Interests: A Neural Matrix Factorization Approach. 1059-1080 - Xu Zhang, Puneet Manchanda, Junhong Chu:
"Meet Me Halfway": The Costs and Benefits of Bargaining. 1081-1105 - Laura J. Kornish, Sharaya M. Jones:
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity. 1106-1122 - Chen Lin, Yuxin Chen, Jeongwen Chiang, Yufei Zhang:
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households. 1123-1146 - Federico Rossi, Gaia Rubera:
Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter. 1147-1168 - Ali Goli, Pradeep K. Chintagunta:
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales. 1169-1198 - Davide Proserpio, Isamar Troncoso, Francesca Valsesia:
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior. 1199-1213
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