"Digitization and Flexibility: Evidence from the South Korean Movie Market."

Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon (2021)

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DOI: 10.1287/MKSC.2020.1282

access: closed

type: Journal Article

metadata version: 2023-08-28

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Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon:
Digitization and Flexibility: Evidence from the South Korean Movie Market. Mark. Sci. 40(5): 821-843 (2021)

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