"Consumer Search and Purchase: An Empirical Investigation of Retargeting ..."

Zhenling Jiang et al. (2021)

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DOI: 10.1287/MKSC.2020.1255

access: closed

type: Journal Article

metadata version: 2021-11-12

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Zhenling Jiang, Tat Y. Chan, Hai Che, Youwei Wang:
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Mark. Sci. 40(2): 219-240 (2021)

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