"Competitive Advertising on Brand Search: Traffic Stealing and Click Quality."

Andrey Simonov, Shawndra Hill (2021)

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DOI: 10.1287/MKSC.2021.1289

access: closed

type: Journal Article

metadata version: 2021-12-15

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Andrey Simonov, Shawndra Hill:
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality. Mark. Sci. 40(5): 923-945 (2021)

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