"Economic Impact of Category Captaincy: An Examination of Assortments and ..."

Madhu Viswanathan, Om Narasimhan, George John (2021)

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DOI: 10.1287/MKSC.2020.1251

access: closed

type: Journal Article

metadata version: 2024-05-07

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Madhu Viswanathan, Om Narasimhan, George John:
Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Mark. Sci. 40(2): 261-282 (2021)

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