"Do Larger Audiences Generate Greater Revenues Under Pay What You Want? ..."

Shijie Lu et al. (2021)

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DOI: 10.1287/MKSC.2021.1292

access: closed

type: Journal Article

metadata version: 2022-04-27

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Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal:
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. Mark. Sci. 40(5): 964-984 (2021)

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