"A Dynamic Model of Optimal Retargeting."

J. Miguel Villas-Boas, Yunfei (Jesse) Yao (2021)

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DOI: 10.1287/MKSC.2020.1267

access: closed

type: Journal Article

metadata version: 2021-07-29

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J. Miguel Villas-Boas, Yunfei (Jesse) Yao:
A Dynamic Model of Optimal Retargeting. Mark. Sci. 40(3): 428-458 (2021)

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