"How and When to Use the Political Cycle to Identify Advertising Effects."

Sarah Moshary, Bradley T. Shapiro, Jihong Song (2021)

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DOI: 10.1287/MKSC.2020.1258

access: closed

type: Journal Article

metadata version: 2021-04-07

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Sarah Moshary, Bradley T. Shapiro, Jihong Song:
How and When to Use the Political Cycle to Identify Advertising Effects. Mark. Sci. 40(2): 283-304 (2021)

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