"Keeping Your Enemies Closer: When Market Entry as an Alliance with Your ..."

C. Jeffrey Cai, Jagmohan S. Raju (2016)

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DOI: 10.1287/MKSC.2016.0988

access: closed

type: Journal Article

metadata version: 2020-05-14

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C. Jeffrey Cai, Jagmohan S. Raju:
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense. Mark. Sci. 35(5): 743-755 (2016)

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