"Zooming In on Choice: How Do Consumers Search for Cameras Online?"

Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela (2016)

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DOI: 10.1287/MKSC.2016.0977

access: closed

type: Journal Article

metadata version: 2022-12-07

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Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela:
Zooming In on Choice: How Do Consumers Search for Cameras Online? Mark. Sci. 35(5): 693-712 (2016)

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