"Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness."

Michelle Andrews et al. (2016)

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DOI: 10.1287/MKSC.2015.0905

access: closed

type: Journal Article

metadata version: 2020-08-24

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Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose:
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Mark. Sci. 35(2): 218-233 (2016)

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