"Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial ..."

Bram Foubert, Els Gijsbrechts (2016)

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DOI: 10.1287/MKSC.2015.0973

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/FoubertG16
Bram Foubert, Els Gijsbrechts:
Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption. Mark. Sci. 35(5): 810-826 (2016)

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