"Experimental Designs and Estimation for Online Display Advertising ..."

Joel Barajas et al. (2016)

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DOI: 10.1287/MKSC.2016.0982

access: closed

type: Journal Article

metadata version: 2022-09-22

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Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores:
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. Mark. Sci. 35(3): 465-483 (2016)

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