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ORCIDChristophe Van den Bulte
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2020 – today
- 2024
[j10]Jing Peng, Christophe Van den Bulte:
Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum. Manag. Sci. 70(11): 7961-7983 (2024)- 2023
- [j9]Kathleen T. Li
, Christophe Van den Bulte:
Augmented Difference-in-Differences. Mark. Sci. 42(4): 746-767 (2023) - 2022
- [j8]Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte:
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68(6): 4725-4741 (2022) - [j7]Ron Berman, Christophe Van den Bulte:
False Discovery in A/B Testing. Manag. Sci. 68(9): 6762-6782 (2022)
2010 – 2019
- 2016
- [j6]Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas:
Credit Scoring with Social Network Data. Mark. Sci. 35(2): 234-258 (2016) - 2015
- [j5]Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee:
Social Contagion in New Product Trial and Repeat. Mark. Sci. 34(3): 408-429 (2015) - [c2]Jing Peng, Christophe Van den Bulte:
How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment. ICIS 2015 - 2014
- [j4]Yansong Hu, Christophe Van den Bulte:
Nonmonotonic Status Effects in New Product Adoption. Mark. Sci. 33(4): 509-533 (2014) - 2013
- [c1]Shawndra Hill, Adrian Benton, Christophe Van den Bulte:
When Does Social Network-Based Prediction Work? A Large Scale Analysis of Brand and TV audience engagement by Twitter Users. ICIS 2013 - 2011
- [j3]Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Opinion Leadership and Social Contagion in New Product Diffusion. Mark. Sci. 30(2): 195-212 (2011) - [j2]Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion. Mark. Sci. 30(2): 230-232 (2011) - [j1]Christophe Van den Bulte, Raghuram Iyengar:
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models. Mark. Sci. 30(2): 233-248 (2011)
Coauthor Index
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