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2020 – today
- 2024
[j17]Olivier Rubel
, Ashutosh Prasad:
Rejoinder: Dynamic Incentives in Sales Force Compensation. Mark. Sci. 43(1): 232-233 (2024)- 2022
- [j16]Norris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad:
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles. Oper. Res. 70(6): 3125-3142 (2022) - [j15]Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte:
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Manag. Sci. 68(6): 4725-4741 (2022) - 2020
- [j14]Tal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad:
Contract design when quality is co-created in a supply chain. Eur. J. Oper. Res. 286(3): 908-918 (2020)
2010 – 2019
- 2017
- [j13]Birendra K. Mishra, Ashutosh Prasad, Dhinu Srinivasan, Mohsen Elhafsi:
Pricing and capacity planning for product-line expansion and reduction. Int. J. Prod. Res. 55(18): 5502-5519 (2017) - [j12]Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia:
In-Store Advertising by Competitors. Mark. Sci. 36(3): 402-425 (2017) - 2016
- [j11]Olivier Rubel, Ashutosh Prasad:
Dynamic Incentives in Sales Force Compensation. Mark. Sci. 35(4): 676-689 (2016) - 2012
- [j10]Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik:
Understanding the impact of churn in dynamic oligopoly markets. Autom. 48(11): 2882-2887 (2012) - [j9]Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi:
Co-Op Advertising in Dynamic Retail Oligopolies. Decis. Sci. 43(1): 73-106 (2012) - 2011
- [j8]Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi:
Retail competition and cooperative advertising. Oper. Res. Lett. 39(1): 11-16 (2011) - 2010
- [j7]Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi:
Optimal pricing and advertising in a durable-good duopoly. Eur. J. Oper. Res. 200(2): 486-497 (2010) - [j6]Ashutosh Prasad, R. Venkatesh, Vijay Mahajan:
Optimal Bundling of Technological Products with Network Externality. Manag. Sci. 56(12): 2224-2236 (2010)
2000 – 2009
- 2009
- [j5]Ashutosh Prasad, Suresh P. Sethi:
Integrated marketing communications in markets with uncertainty and competition. Autom. 45(3): 601-610 (2009) - 2008
- [j4]Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi:
Building Brand Awareness in Dynamic Oligopoly Markets. Manag. Sci. 54(1): 129-138 (2008) - 2005
- [j3]Ernan Haruvy, Ashutosh Prasad:
Freeware as a competitive deterrent. Inf. Econ. Policy 17(4): 513-534 (2005) - [j2]Birendra K. Mishra, T. S. Raghu, Ashutosh Prasad:
Strategic Analysis of Corporate Software Piracy Prevention and Detection. J. Organ. Comput. Electron. Commer. 15(3): 223-252 (2005) - [j1]Srinivasan Raghunathan, Ashutosh Prasad, Birendra K. Mishra, Hsihui Chang:
Open source versus closed source: software quality in monopoly and competitive markets. IEEE Trans. Syst. Man Cybern. Part A 35(6): 903-918 (2005) - 2002
- [c1]Birendra K. Mishra, Ashutosh Prasad, Srinivasan Raghunathan:
Quality and Profits Under Open Source Versus Closed Source. ICIS 2002: 32
Coauthor Index
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