"Participation vs. Effectiveness in Sponsored Tweet Campaigns: A ..."

Jing Peng, Christophe Van den Bulte (2024)

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DOI: 10.1287/MNSC.2019.01897

access: closed

type: Journal Article

metadata version: 2024-12-03

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Jing Peng, Christophe Van den Bulte:
Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum. Manag. Sci. 70(11): 7961-7983 (2024)

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