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"When Does Social Network-Based Prediction Work? A Large Scale Analysis of ..."
Shawndra Hill, Adrian Benton, Christophe Van den Bulte (2013)
- Shawndra Hill, Adrian Benton, Christophe Van den Bulte:
When Does Social Network-Based Prediction Work? A Large Scale Analysis of Brand and TV audience engagement by Twitter Users. ICIS 2013
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