"Opinion Leadership and Social Contagion in New Product Diffusion."

Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente (2011)

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DOI: 10.1287/MKSC.1100.0566

access: closed

type: Journal Article

metadata version: 2020-05-14

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Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Opinion Leadership and Social Contagion in New Product Diffusion. Mark. Sci. 30(2): 195-212 (2011)

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