"How to Better Target and Incent Paid Endorsers in Social Advertising ..."

Jing Peng, Christophe Van den Bulte (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-12-13

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Jing Peng, Christophe Van den Bulte:
How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment. ICIS 2015

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