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Publication search results
found 20 matches
- 2011
- Mert Bal, Yasemin Bal, Ayse Demirhan:
Creating Competitive Advantage by Using Data Mining Technique as an Innovative Method for Decision Making Process in Business. Int. J. Online Mark. 1(3): 38-45 (2011) - Stuart J. Barnes, Jan Mattsson:
Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method. Int. J. Online Mark. 1(1): 1-11 (2011) - Muazzan Binsaleh, Shahizan Hassan:
Systems Development Methodology for Mobile Commerce Applications: Agile vs. Traditional. Int. J. Online Mark. 1(4): 33-47 (2011) - Chiao-Chen Chang, Yang-Chieh Chin:
Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective. Int. J. Online Mark. 1(3): 29-37 (2011) - Romano Dyerson, Riccardo Spinelli:
Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs. Int. J. Online Mark. 1(2): 43-56 (2011) - Anastasios A. Economides, Antonia Kontaratou:
Hotels Pricing at Travel Search Engines. Int. J. Online Mark. 1(4): 64-74 (2011) - Riyad Eid, Emrys Hughes:
Drivers and Barriers to Online Social Networks' Usage: The Case of Facebook. Int. J. Online Mark. 1(1): 63-79 (2011) - Riyad Eid, Raja Yahya Al Sharief, Laila Hussein:
Factors Affecting the Success of Online Branding: An Empirical Study. Int. J. Online Mark. 1(4): 20-32 (2011) - John Fotis, Dimitrios Buhalis, Nicos Rossides:
Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. Int. J. Online Mark. 1(4): 1-19 (2011) - Timothy L. Y. Leung, William J. Knottenbelt:
Consumer-to-Consumer Internet Auction Models. Int. J. Online Mark. 1(3): 17-28 (2011) - Cindy Millman:
E-Commerce Adoption by Micro Firms: A Qualitative Investigation in the UK Tourism Sector. Int. J. Online Mark. 1(2): 1-23 (2011) - Cindy Millman, Hatem El-Gohary:
New Digital Media Marketing and Micro Business: A UK Perspective. Int. J. Online Mark. 1(1): 41-62 (2011) - Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim, Muhammad Ashlyzan Bin Razik:
Comparing Effectiveness of E-learning Training and Traditional Training in Industrial Safety and Health. Int. J. Online Mark. 1(3): 46-61 (2011) - Jani Saastamoinen:
Competition in Online Comparison Shopping Services. Int. J. Online Mark. 1(3): 1-16 (2011) - J. Freitas Santos:
Promoting Wine on the Internet: An Exploratory Study of the Portuguese Wine Blog Community. Int. J. Online Mark. 1(4): 48-63 (2011) - Roblyn Simeon, Lutfus Sayeed:
Examining the Online Wine Tourism Experience of California Wineries. Int. J. Online Mark. 1(1): 24-40 (2011) - Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar:
Online Social Media as a Driver of Buzz Marketing: Who's Riding? Int. J. Online Mark. 1(2): 57-67 (2011) - Horst Treiblmaier, Larry Neale, Sandy Chong:
The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries. Int. J. Online Mark. 1(2): 24-42 (2011) - Demetris Vrontis, Yioula Melanthiou:
Assessing Website Effectiveness of Airline Companies. Int. J. Online Mark. 1(1): 12-23 (2011) - Jan Zizka, Vadim Rukavitsyn:
Automatic Categorization of Reviews and Opinions of Internet: E-Shopping Customers. Int. J. Online Mark. 1(2): 68-77 (2011)
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