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@article{DBLP:journals/ijom/BalBD11,
author = {Mert Bal and
Yasemin Bal and
Ayse Demirhan},
title = {Creating Competitive Advantage by Using Data Mining Technique as an
Innovative Method for Decision Making Process in Business},
journal = {Int. J. Online Mark.},
volume = {1},
number = {3},
pages = {38--45},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011070104},
doi = {10.4018/IJOM.2011070104},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/BalBD11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/BarnesM11,
author = {Stuart J. Barnes and
Jan Mattsson},
title = {Segmenting Brand Value Perceptions of Consumers in Virtual Worlds:
An Empirical Analysis Using the {FIMIX} Method},
journal = {Int. J. Online Mark.},
volume = {1},
number = {1},
pages = {1--11},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011010101},
doi = {10.4018/IJOM.2011010101},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/BarnesM11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/BinsalehH11,
author = {Muazzan Binsaleh and
Shahizan Hassan},
title = {Systems Development Methodology for Mobile Commerce Applications:
Agile vs. Traditional},
journal = {Int. J. Online Mark.},
volume = {1},
number = {4},
pages = {33--47},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011100103},
doi = {10.4018/IJOM.2011100103},
timestamp = {Mon, 13 Jun 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/BinsalehH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/ChangC11,
author = {Chiao{-}Chen Chang and
Yang{-}Chieh Chin},
title = {Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic
Motivation Theory Perspective},
journal = {Int. J. Online Mark.},
volume = {1},
number = {3},
pages = {29--37},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011070103},
doi = {10.4018/IJOM.2011070103},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/ChangC11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/DyersonS11,
author = {Romano Dyerson and
Riccardo Spinelli},
title = {Balancing Growth: {A} Conceptual Framework for Evaluating {ICT} Readiness
in SMEs},
journal = {Int. J. Online Mark.},
volume = {1},
number = {2},
pages = {43--56},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011040103},
doi = {10.4018/IJOM.2011040103},
timestamp = {Sat, 30 Sep 2023 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/DyersonS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/EconomidesK11,
author = {Anastasios A. Economides and
Antonia Kontaratou},
title = {Hotels Pricing at Travel Search Engines},
journal = {Int. J. Online Mark.},
volume = {1},
number = {4},
pages = {64--74},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011100105},
doi = {10.4018/IJOM.2011100105},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/EconomidesK11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/EidH11,
author = {Riyad Eid and
Emrys Hughes},
title = {Drivers and Barriers to Online Social Networks' Usage: The Case of
Facebook},
journal = {Int. J. Online Mark.},
volume = {1},
number = {1},
pages = {63--79},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011010105},
doi = {10.4018/IJOM.2011010105},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/EidH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/EidSH11,
author = {Riyad Eid and
Raja Yahya Al Sharief and
Laila Hussein},
title = {Factors Affecting the Success of Online Branding: An Empirical Study},
journal = {Int. J. Online Mark.},
volume = {1},
number = {4},
pages = {20--32},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011100102},
doi = {10.4018/IJOM.2011100102},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/EidSH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/FotisBR11,
author = {John Fotis and
Dimitrios Buhalis and
Nicos Rossides},
title = {Social Media Impact on Holiday Travel Planning: The Case of the Russian
and the {FSU} Markets},
journal = {Int. J. Online Mark.},
volume = {1},
number = {4},
pages = {1--19},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011100101},
doi = {10.4018/IJOM.2011100101},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/FotisBR11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/LeungK11,
author = {Timothy L. Y. Leung and
William J. Knottenbelt},
title = {Consumer-to-Consumer Internet Auction Models},
journal = {Int. J. Online Mark.},
volume = {1},
number = {3},
pages = {17--28},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011070102},
doi = {10.4018/IJOM.2011070102},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/LeungK11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Millman11,
author = {Cindy Millman},
title = {E-Commerce Adoption by Micro Firms: {A} Qualitative Investigation
in the {UK} Tourism Sector},
journal = {Int. J. Online Mark.},
volume = {1},
number = {2},
pages = {1--23},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011040101},
doi = {10.4018/IJOM.2011040101},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/Millman11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/MillmanE11,
author = {Cindy Millman and
Hatem El{-}Gohary},
title = {New Digital Media Marketing and Micro Business: {A} {UK} Perspective},
journal = {Int. J. Online Mark.},
volume = {1},
number = {1},
pages = {41--62},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011010104},
doi = {10.4018/IJOM.2011010104},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/MillmanE11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/RozarIR11,
author = {Norlinda Binti Mohd Rozar and
Abdullah Bin Ibrahim and
Muhammad Ashlyzan Bin Razik},
title = {Comparing Effectiveness of E-learning Training and Traditional Training
in Industrial Safety and Health},
journal = {Int. J. Online Mark.},
volume = {1},
number = {3},
pages = {46--61},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011070105},
doi = {10.4018/IJOM.2011070105},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/RozarIR11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Saastamoinen11,
author = {Jani Saastamoinen},
title = {Competition in Online Comparison Shopping Services},
journal = {Int. J. Online Mark.},
volume = {1},
number = {3},
pages = {1--16},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011070101},
doi = {10.4018/IJOM.2011070101},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/Saastamoinen11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/Santos11,
author = {J. Freitas Santos},
title = {Promoting Wine on the Internet: An Exploratory Study of the Portuguese
Wine Blog Community},
journal = {Int. J. Online Mark.},
volume = {1},
number = {4},
pages = {48--63},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011100104},
doi = {10.4018/IJOM.2011100104},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/Santos11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/SimeonS11,
author = {Roblyn Simeon and
Lutfus Sayeed},
title = {Examining the Online Wine Tourism Experience of California Wineries},
journal = {Int. J. Online Mark.},
volume = {1},
number = {1},
pages = {24--40},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011010103},
doi = {10.4018/IJOM.2011010103},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/SimeonS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/TaufiqueS11,
author = {Khan Md. Raziuddin Taufique and
Faisal Mohammad Shahriar},
title = {Online Social Media as a Driver of Buzz Marketing: Who's Riding?},
journal = {Int. J. Online Mark.},
volume = {1},
number = {2},
pages = {57--67},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011040104},
doi = {10.4018/IJOM.2011040104},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/TaufiqueS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/TreiblmaierNC11,
author = {Horst Treiblmaier and
Larry Neale and
Sandy Chong},
title = {The Web Site and Brand Trust as Antecedents of Online Loyalty: Results
from Four Countries},
journal = {Int. J. Online Mark.},
volume = {1},
number = {2},
pages = {24--42},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011040102},
doi = {10.4018/IJOM.2011040102},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/TreiblmaierNC11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/VrontisM11,
author = {Demetris Vrontis and
Yioula Melanthiou},
title = {Assessing Website Effectiveness of Airline Companies},
journal = {Int. J. Online Mark.},
volume = {1},
number = {1},
pages = {12--23},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011010102},
doi = {10.4018/IJOM.2011010102},
timestamp = {Wed, 30 Aug 2023 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/VrontisM11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/ijom/ZizkaR11,
author = {Jan Zizka and
Vadim Rukavitsyn},
title = {Automatic Categorization of Reviews and Opinions of Internet: E-Shopping
Customers},
journal = {Int. J. Online Mark.},
volume = {1},
number = {2},
pages = {68--77},
year = {2011},
url = {https://doi.org/10.4018/ijom.2011040105},
doi = {10.4018/IJOM.2011040105},
timestamp = {Thu, 17 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/ijom/ZizkaR11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
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