"Online Social Media as a Driver of Buzz Marketing: Who's Riding?"

Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar (2011)

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DOI: 10.4018/IJOM.2011040104

access: closed

type: Journal Article

metadata version: 2020-09-17

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Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar:
Online Social Media as a Driver of Buzz Marketing: Who's Riding? Int. J. Online Mark. 1(2): 57-67 (2011)

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