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ORCIDInternational Journal of Online Marketing, Volume 1
Volume 1, Number 1, 2011
- Stuart J. Barnes, Jan Mattsson
:
Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method. 1-11 - Demetris Vrontis, Yioula Melanthiou:
Assessing Website Effectiveness of Airline Companies. 12-23 - Roblyn Simeon, Lutfus Sayeed:
Examining the Online Wine Tourism Experience of California Wineries. 24-40 - Cindy Millman, Hatem El-Gohary:
New Digital Media Marketing and Micro Business: A UK Perspective. 41-62 - Riyad Eid, Emrys Hughes:
Drivers and Barriers to Online Social Networks' Usage: The Case of Facebook. 63-79
Volume 1, Number 2, 2011
- Cindy Millman:
E-Commerce Adoption by Micro Firms: A Qualitative Investigation in the UK Tourism Sector. 1-23 - Horst Treiblmaier, Larry Neale, Sandy Chong:
The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries. 24-42 - Romano Dyerson, Riccardo Spinelli:
Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs. 43-56 - Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar:
Online Social Media as a Driver of Buzz Marketing: Who's Riding? 57-67 - Jan Zizka, Vadim Rukavitsyn:
Automatic Categorization of Reviews and Opinions of Internet: E-Shopping Customers. 68-77
Volume 1, Number 3, 2011
- Jani Saastamoinen:
Competition in Online Comparison Shopping Services. 1-16 - Timothy L. Y. Leung, William J. Knottenbelt:
Consumer-to-Consumer Internet Auction Models. 17-28 - Chiao-Chen Chang, Yang-Chieh Chin:
Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective. 29-37 - Mert Bal, Yasemin Bal, Ayse Demirhan:
Creating Competitive Advantage by Using Data Mining Technique as an Innovative Method for Decision Making Process in Business. 38-45 - Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim, Muhammad Ashlyzan Bin Razik:
Comparing Effectiveness of E-learning Training and Traditional Training in Industrial Safety and Health. 46-61
Volume 1, Number 4, 2011
- John Fotis, Dimitrios Buhalis, Nicos Rossides:
Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. 1-19 - Riyad Eid, Raja Yahya Al Sharief, Laila Hussein:
Factors Affecting the Success of Online Branding: An Empirical Study. 20-32 - Muazzan Binsaleh, Shahizan Hassan:
Systems Development Methodology for Mobile Commerce Applications: Agile vs. Traditional. 33-47 - J. Freitas Santos:
Promoting Wine on the Internet: An Exploratory Study of the Portuguese Wine Blog Community. 48-63 - Anastasios A. Economides, Antonia Kontaratou:
Hotels Pricing at Travel Search Engines. 64-74
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