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"The Web Site and Brand Trust as Antecedents of Online Loyalty: Results ..."

Horst Treiblmaier, Larry Neale, Sandy Chong (2011)

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DOI: 10.4018/IJOM.2011040102

access: closed

type: Journal Article

metadata version: 2020-09-17

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Horst Treiblmaier, Larry Neale, Sandy Chong:
The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries. Int. J. Online Mark. 1(2): 24-42 (2011)

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