"Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An ..."

Stuart J. Barnes, Jan Mattsson (2011)

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DOI: 10.4018/IJOM.2011010101

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type: Journal Article

metadata version: 2020-09-17

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Stuart J. Barnes, Jan Mattsson:
Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method. Int. J. Online Mark. 1(1): 1-11 (2011)

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