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ORCID"Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An ..."
Stuart J. Barnes, Jan Mattsson (2011)
- Stuart J. Barnes, Jan Mattsson
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Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method. Int. J. Online Mark. 1(1): 1-11 (2011)
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