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ORCIDAndrea Landherr
Person information
- affiliation: University of Augsburg, Germany
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Journal Articles
- 2018
[j8]Michael Scholz
, Joachim Schnurbus, Harry Haupt, Verena Dorner, Andrea Landherr, Florian Probst:
Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites. Decis. Support Syst. 113: 43-55 (2018)- 2013
- [j7]Julia Heidemann, Mathias Klier, Andrea Landherr, Steffen Zimmermann:
The optimal level of CRM IT investments - An economic model and its application at a financial services provider. Electron. Mark. 23(1): 73-84 (2013) - [j6]Andrea Landherr:
Social Shopping Communities als Geschäftsmodell für Social Shopping. HMD Prax. Wirtsch. 292: 73-81 (2013) - 2012
- [j5]Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst:
Valuation of online social networks taking into account users' interconnectedness. Inf. Syst. E Bus. Manag. 10(1): 61-84 (2012) - 2011
- [j4]Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst, Florian Calmbach:
Special Interest Networks - eine Fallstudie am Beispiel von Netzathleten.de. HMD Prax. Wirtsch. 282: 103-112 (2011) - [j3]Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst:
Soziale Netzwerke im Web - Chancen und Risiken im CRM von Unternehmen. Wirtschaftsinformatik Manag. 3(3): 40-45 (2011) - 2010
- [j2]Andrea Landherr, Bettina Friedl, Julia Heidemann:
A Critical Review of Centrality Measures in Social Networks. Bus. Inf. Syst. Eng. 2(6): 371-385 (2010) - [j1]Andrea Landherr, Bettina Friedl, Julia Heidemann:
Eine kritische Analyse von Vernetzungsmaßen in sozialen Netzwerken. Wirtschaftsinf. 52(6): 367-382 (2010)
Conference and Workshop Papers
- 2013
- [c6]Michael Scholz, Verena Dorner, Andrea Landherr, Florian Probst:
Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions. ICIS 2013 - 2012
- [c5]Johannes Huber, Andrea Landherr, Florian Probst, Christian Reisser:
Stimulating User Activity on Company Fan Pages in Online Social Networks. ECIS 2012: 188 - [c4]Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst:
Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet. MKWI 2012: 1897-1908 - 2009
- [c3]Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst:
Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation. AMCIS 2009: 91 - [c2]Martin Gneiser, Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst:
Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation. AMCIS/SIGeBIZ 2009: 246-258 - [c1]Julia Heidemann, Mathias Klier, Andrea Landherr, Steffen Zimmermann:
Ökonomische Planung kundenorientierter IT-Investitionen - Ein modellbasierter Ansatz und seine Anwendung bei einem Finanzdienstleister. Wirtschaftsinformatik (2) 2009: 265-274
Coauthor Index
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