"Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten ..."

Julia Heidemann et al. (2012)

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type: Conference or Workshop Paper

metadata version: 2024-05-24

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Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst:
Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet. MKWI 2012: 1897-1908

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