"The optimal level of CRM IT investments - An economic model and its ..."

Julia Heidemann et al. (2013)

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DOI: 10.1007/S12525-012-0096-0

access: closed

type: Journal Article

metadata version: 2020-03-13

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Julia Heidemann, Mathias Klier, Andrea Landherr, Steffen Zimmermann:
The optimal level of CRM IT investments - An economic model and its application at a financial services provider. Electron. Mark. 23(1): 73-84 (2013)

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