"Awareness, Interest, and Final Decision: The Effects of User- and ..."

Michael Scholz et al. (2013)

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type: Conference or Workshop Paper

metadata version: 2014-04-08

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Michael Scholz, Verena Dorner, Andrea Landherr, Florian Probst:
Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions. ICIS 2013

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