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Journal Articles
- 2020
[j15]Gary L. Lilien, Frederic H. Murphy, Terry P. Harrison, Jeffrey D. Camm, Srinivas Bollapragada, Michael F. Gorman:
Editorial: A Retrospective from the Editors-in-Chief on the History of Interfaces/INFORMS Journal on Applied Analytics. INFORMS J. Appl. Anal. 50(6): 345-354 (2020)- 2013
- [j14]Gary L. Lilien, John H. Roberts
, Venkatesh Shankar:
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Mark. Sci. 32(2): 229-245 (2013) - 2012
- [j13]Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman:
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Mark. Sci. 31(1): 1-3 (2012) - [j12]Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien:
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release. Mark. Sci. 31(3): 474-492 (2012) - 2010
- [j11]Gerrit H. van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera:
Prediction Markets as institutional forecasting support systems. Decis. Support Syst. 49(4): 404-416 (2010) - 2009
- [j10]Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen:
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations. Inf. Syst. Res. 20(4): 527-546 (2009) - [j9]John H. Roberts, Gary L. Lilien:
2007 ISMS Practice Prize Competition - Special Section Introduction. Mark. Sci. 28(4): 617-619 (2009) - 2008
- [j8]Gary L. Lilien:
The Ombudsman: Who's at Fawlt at Fawlty Towers? Commentaries on the Citation Dilemma. Interfaces 38(2): 123-124 (2008) - [j7]Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien:
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids. Mark. Sci. 27(3): 443-460 (2008) - [j6]John H. Roberts, Gary L. Lilien:
2006 ISMS Practice Prize Competition - Special Section Introduction. Mark. Sci. 27(4): 542-544 (2008) - 2006
- [j5]Rajdeep Grewal, Gary L. Lilien, Girish Mallapragada:
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems. Manag. Sci. 52(7): 1043-1056 (2006) - 2004
- [j4]Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke:
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. Inf. Syst. Res. 15(3): 216-235 (2004) - 2002
- [j3]Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack, Eric von Hippel:
Performance Assessment of the Lead User Idea-Generation Process for New Product Development. Manag. Sci. 48(8): 1042-1059 (2002) - 2001
- [j2]Gary L. Lilien, Arvind Rangaswamy:
The Marketing Engineering Imperative: Introduction to the Special Issue. Interfaces 31(3-Supplement): S1-S7 (2001) - 1976
- [j1]Gary L. Lilien, Ambar G. Rao:
A Model for Allocating Retail Outlet Building Resources across Market Areas. Oper. Res. 24(1): 1-14 (1976)
Parts in Books or Collections
- 1993
- [p4]Jehoshua Eliashberg, Gary L. Lilien:
Chapter 1 Mathematical marketing models: Some historical perspectives and future projections. Marketing 1993: 3-23 - [p3]John H. Roberts, Gary L. Lilien:
Chapter 2 Explanatory and predictive models of consumer behavior. Marketing 1993: 27-82 - [p2]Yoram (Jerry) Wind, Gary L. Lilien:
Chapter 17 Marketing strategy models. Marketing 1993: 773-826 - [p1]Jehoshua Eliashberg, Gary L. Lilien:
Preface. Marketing 1993: vii-viii
Coauthor Index
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